EXPERIENCE​

Creative Producer, Brand Strategist, Project Manager | Freelance

April 2024 - Present

• Female DJ Association's Mixes & Mimosas Event Production

• Blazers & Brilliance: Resilience to Brilliance Event Project Management

• Kuttin' up with KoKo in the Kitchen Video Project Management

• Female DJ Association Brand Strategy

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Marketing + Brand Activation | Director - CTNext

July 2022 - March 2024

• CTNext Brand + Website Refresh

• Yale Black Venture Summit

• Forge CT & Tidal River Press Conferences

• CTNext Entrepreneur Meetup Event Series

• Yale Ventures Summit and International Arts & Ideas Festival Sponsorships

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Client Services + Community Engagement Lead I Freelancer 

Apr 2020 - June 2022

• UConn HDI State of Health Equity Amongst Boys + Men of Color Virtual Summit

• Keller Williams First Time Home Buyers Virtual Happy Hour

• Localogy 20/20 + Localogy Place Virtual Conferences

• Float 41 Rebranding, Partnership Marketing + Social Media 

• Brkthru_ Rebranding + Sales Enablement

• Track2 Plein Air Park Activation

• The LEGO Group Anti-Hate Speech Social Response Campaign

 

Consumer Experiences I Account Director - Corso Marketing Group (Heineken)

June 2018 - Apr 2020

• Heineken House x Coachella Music Festival

• Heineken House x Outside Lands Music Festival

• Heineken @  iii Points Music Festival 

• Heineken @ The US Open

• Heineken @ Rolling Loud NYC

• Heineken Bar Builds x MLS @ Intermiami CF + Red Bulls Arena NY

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Sponsorships + Experiences I Account Manager - Octagon (Mastercard)

June 2016 - June 2018

• Mastercard x South Beach Wine + Food Festival

• Mastercard x New York Wine + Food Festival

• Mastercard x Pebble Beach Food + Wine

• Masterpass House x GRAMMY's

• Mastercard on Broadway - Dear Evan Hansen, The Band’s Visit, Get on Your Feet, The Lion King, Charlie and The Chocolate Factory

• Mastercard x Carnegie Hall, NYC Ballet + NY Botanical Garden

• MGM @ Kaboo San Diego

• JBL Fest Vegas

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Client Services + Public Relations I Brand Manager - Cronin (McDonald’s)

Feb 2013 - Feb 2016

• McDonald’s Happiness Tour (Northeast Region)

• McDonald’s Fiesta Tour (CT)

• McDonald’s Branded Mobile Tour (CT + W. Mass)

• McDonald’s All-American Awards

• McDonald’s McScholar Athlete Awards

• Ronald McDonald House Charities Scholarship Program 

• New Product Releases - Egg White Delight, Breakfast All Day, Lobster Roll

• McDonald's of CT + W. Mass Social Media Strategy + Community Management

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AWARDS

• Event Marketer Experience Design + Technology Awards 2019 - Best Outdoor Environment - Heineken House x Coachella

• Ex Awards 2018 - Best Entertainment Activation - Masterpass House

• Bell Ringer Awards 2016 - Consumer Launch Campaign - McDonald's Lobster Roll Launch

• Bell Ringer Awards 2016 - Television - Local and Regional News Placement - McDonald's All-American Games Sendoff Celebration

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PRESS

• Heineken Tears Down the Walls of its House at Coachella - Event Marketer

• EXCLUSIVE: THE ROOTS BREAK DOWN THE IMPORTANCE OF BRINGING HIP-HOP TO COACHELLA DURING THEIR HEINEKEN HOUSE SET - The Source

• Take Five: The Roots Talk Nipsey Hussle’s Leadership And The DNA Of Timeless Music - VIBE

• How Creative Sponsorships Help This Music Festival Reach Miami’s Millennials - BizBash

• #ThrowbackThursday: 10 Tasty Brand Activations From Past NYCWFF Events - BizBash

• New York City Wine & Food Festival 2017: 15 Sponsor Highlights From the Festival's 10th Anniversary - BizBash